Neal Ford  |
  • Author, Thoughtworker, & Meme Wrangler

Presentation Patterns

Techniques for Crafting Better Presentations

Neal Ford, Matthew McCullough, Nathaniel Schutta

Paperback, Kindle, ePub: 265 pages
Publisher: Addison-Wesley Professional; 1st edition (August 27, 2012)
ISBN-10: 0321820800
ISBN-13: 978-0321820808

Companion website:

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and Powerpoint.

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions and keynotes, just to name a few.

Although there are no such things as antirecipes, this book shows you lots of antipatterns, things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

Presentation Patterns will help you:

Whether you use this book as a handy reference or read it from start to finish, itwill be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You'll quickly find it indispensable—no matter what you're presenting, who your audiences are, or what you want them to do.

Available at Amazon and other fine book sellers.

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Neal Ford  |
  • Author, Thoughtworker, & Meme Wrangler